How it started

How it started

Founder and President of a social organization, AAROH, Prasha Lama has persuaded her Master’s Degree in Rural Development. After completing her Bachelor’s in Business Administration, she took a very different career path, which is to learn and serve the communities that needed the most support. For her, it wasn’t easy to get to where she is now. When parents were expecting her to finish her MBA and all her close friends, departing to various countries, she contemplated to understand her passion. She then realized that her true passion was not going to a MBA school or any foreign country, but to work around children and women in her own country.

To truly understand and recognize her capacity and knowledge to work in social service sector, first thing she did was, volunteering. She volunteered in Orphan homes and various volunteering campaigns. She was also fortunate to travel to her village and did more volunteer work in a primary school named, (Shree Buddhodaya Primary School, Ramechhap V.D.C. Doramba). Through her experience and research in that remote part of village Bodal, she identified couple things. There was lack of quality of education, lack of teacher trainings and also lack of amenities within the school for children. Looking after all the scenario, she realized that the deep cause is due to lack of proper and quality education system which his not helping them for their intellectual growth. And that’s the biggest problem for the development of any nation. Education system is same like what it was before 100 years before which is not relevant to present day.

Once she identified those facets of (School Buddhodaya Primary School- ), that were not helping the school, teachers and particularly students, she instantly started working on a child friendly curriculum and designed a teacher training program. Later she designed a project named ” Sunaulo Bhawishya” – a golden future. The main goal of the project is to provide support and assist in the educational advancement and capacity building programs. Creating a child friendly environment was one of the main vision for this project. After that she along with her team started working with infrastructure development, providing children with school uniform and creating a healthy environment to create a sense of belongingness to student, so that they will be more motivated to go to school every day.  The focused training subject is, understanding child behavior, maintaining school curriculum and introduction to the new teaching methodology.

The implication of her program and the curriculum has been a great success and also her first step to starting an organization. Her first success in social service boosted her confidence and brought more positive ideas to create better world for children.

Today after 4 years of experience in national and international volunteering in nonprofit management as well as fieldwork, fundraising activities, as a certified legal trainer and as a graduate student of rural development, Prasha’s dream is to tap into women development in rural parts of Nepal and advocate for sustainable living. Prasha also believes children are the hope for future. In addition each child deserves a loving home and a chance for a better future.

First rural volunteering in Sailung
First rural volunteering in Sailung

Education is the most powerful weapon which one can use to change the world. Inspired by such thought, AAROH is dedicated towards taking positive actions to transform the lives of underprivileged children and women through education by offering them hope of better life.

“Our experiences so far offered us an important lesson on ways to approach our goal of providing better education to the marginalized sector of the social strata”.

We deeply feel that there has to be a positive intervention in the prevalent trend and perception of education system in the disadvantaged sector. Almost every effort of our organization is initiated with the belief that no matter how trivial our efforts, it could make a huge impact in the long run.

We are thankful to all our supporters who believed in our endeavor. We are also grateful to our donors and partners for their unfailing support and cooperation.

— Prasha Lama —

Founder & Organizer

AAROH “A rise of hope”


Embarking first rural project "Sunaulo Bhawishya"-Ramechhap, V.D.C Doramba, bodal village
Embarking first rural project “Sunaulo Bhawishya”-Ramechhap, V.D.C Doramba, bodal village

Once a wise man said, “It takes a special kind of stupid to start a nonprofit on your own”. Perhaps, it is so. It, however, is also true that to be the special kind of stupid too, one needs as much dedication and conscience, perhaps even more so. Through my long and rather onerous journey of establishing a dynamic organization that chaperons the educational need of the rural community, I have always committed it to my memory that no non-profit has ever succeeded without persistence and continuous journey forward.

The name that I came up with for my organization was AAROH, and this name is a special dedication to my continuous effort to amalgamate more rural mass into the melting pot of development and modernization. It is a rise of hope- hope of deprived children towards a better tomorrow and hope of equal opportunities to the underprivileged. Undoubtedly, it wasn’t easy to get to where AAROH is now and the high-road was never really straight. Like every other parents of the Nepalese community, my parents too were expecting me to finish my MBA and go join some decent 9 to 5. All my close friends were starting to depart to various countries abroad. At this point, I began contemplating my plans for the future very seriously and that is precisely the point where I realized that my passion lay not in earning dozen bucks in some tedious and doltish career or even in uploading some oh-so-interesting foreign travel pictures on social media, as is sadly the current trend. I became cognizant of my devotion to serve humanity, to be the ray of hope to the indigent children and impoverished women in my own country Nepal.

Fast forward through all the strenuous struggles and today, four years later, as I step onto 2018, I have connected with hundreds of people, raised modest amounts of money on several occasions by inspiring people through my unpretentious social service, and spread my vision a little bit further in every step I take. I can now proudly and honestly say that starting a nonprofit was the best decision of my life.

When you tell someone about a great idea, it will often cause him or her to think about it and in some cases talk about it. And that is a good thing too. But what is really difficult is to convert ideas into action and then that action into money, which is exactly what you need as an organization to survive.

However, there has always been a lingering question in my mind since starting my organization. Yet, unfortunately, after these four years, the question is even more difficult to answer. In my humble opinion, success in the nonprofit sector is a function of luck more than anything else. Creativity, hard but smart work and intentional networking are also significant factors. In any case, my organization has had an unexceptional amount of success within four years. It has received numerous small grants ranging from $500 to $130,000, doing more than 30 programs in rural Nepal and three ongoing projects and a couple of awards for innovative programs. However, this mild success also does not answer the question of whether or not the organization is successful or sustaining at its best.


“Sunaulo Bhawishya”-PHASE III Ramechhap 2016

So, given the preceding opinions, I shall attempt to answer the questions: Is my organization sustaining at its best? Is my organization successful?

My answer is no. I say this with pain in my heart, with pride in what I have been able to accomplish, and with a precise understanding of how to create greater impact. For the type and size of my organization, the amount of time devoted to unsuccessful fundraising really does not make sense, Sometimes waking up every morning and going to bed every night worrying about whether the fundraising objectives are met or not doesn’t count either. What is does do is that it gives me an immense pressure and if the objectives are not met then the pace of growth is slow and the mission drifts because NGOs need money for any operations. There is no direct correlation with the work and income. NGOs compete with private sector and government for talent, and they just do not often have the resources to level the playing field.

For many of us it might be interesting to read the proclamations of failed nonprofits. But they are inherently melancholic and disheartening. It is as if the nonprofit leader is falling on his or her sword, accepting the shame of defeat. They say things like “we had a good run” or “thanks for the memories” or “it was fun while it lasted.” These final newsletters only serve to strengthen the understandings, and perhaps realities, that our nonprofit sector is weak. You are putting your ideas out into the world, and the world is tearing them apart; your ideas are so much like your ugly child who is, all the same, so beautiful to you because only you know of all the labor you have put into breathing life to that child which the world now labels “ugly”.

Earthquake relief campaign 2015, Sindhupalchok

All odds being equal, there has been a mushroom growth of NGO in Nepal which is just a little puny dot in this big world. According to the Social Welfare Council, there were 39,759 NGOs registered between 1977 and 2014 in Nepal. The competition sometimes gives sense with 100 percent certainty that you will fail and your organization would not exist within five years time.


 Biggest challenge ?

Presentation at Lion’s club Limburg, Germany 2015

There are many challenges I faced and I’m hardly qualified to enumerate all of them. A lot of NGOs are doing amazing work solving hard, real world problems selflessly and silently. The main challenge NGOs face is people- people who don’t like change, people who have a false sense of what giving means and sometimes, people who just don’t care.

The biggest challenge for me was finding right people willing to work for extended hours with less payment compared to other organization since there were less resources and funds because in the beginning, everything was self funded with my own savings. Hiring experienced personnel was beyond my imagination. Also because of the low brand power, college interns showed up and left within no time.

Hiring a graphic designer, web developer, an editor was beyond my meager budget so I started learning through Google and YouTube. I had to improvise more often than not, and be my own master all through. With low resources I learned video editing, graphic designing, proposal writing and even website designing within a span of one year.

In such a sink or swim situation with a hope of dedication and relentless efforts, I had a feeling that all this drudgery would one day inevitably bear fruits. My respectable mentor always says “Keep climbing up”. And that is exactly what I did- I kept climbing forward, I kept striving to achieve more and to serve more.


What next?

Official meeting with the headmaster, Marienschule Saarbruecken Germany 2015
To keep any lamp burning, you have to keep adding oil to it. Don’t expect bright lights if you don’t have the enthusiasm to keep it burning. I believe that fundraising success consists of going from failure to failure in every step you take without loss of enthusiasm, but I also heartily believe thatmore impact can be achieved through the consolidation of efforts. So designing a sustainable project was the most challenging part for me. The implication of this sustainable program is slowly progressing day by day and its impact is clearly seen. The operation expenses of my office don’t burden me anymore. Over the next few years I will be transferring the momentum that my organization has created to another level and the weight of my organization will be transferred to other organizations. My dreams to tap into women development in rural parts of Nepal, to introduce the light of education among the destitute children and to advocate for sustainable living will definitely come true.

When there is teamwork and collaboration, wonderful things can be achieved.